The goal
What we found
Your whole website ranks for 9 keywords in Australia, and traffic has fallen 80 per cent since April
What it costs: For a business with 233 reviews at 4.9 and twenty years on the tools, 9 keywords is close to invisible. You built real suburb pages and they're earning almost nothing.
The fix: Add a Locations menu item and a hub page linking your 13 real suburb pages, then redirect the 24 old duplicate ones sitting in front of them.
You're paying for a Google ad with a typo, sending clicks to a page that doesn't exist
What it costs: Half your live Google advertising has a typo in the headline, sells a $1,200 to $3,500 job, and sends the click nowhere near a page that could close it.
The fix: Fix the typo, build a proper EV charger page from your existing blog post content, and point the ad at it.
You've written 13 genuinely excellent suburb pages, and nothing links to them
What it costs: You've already done the hard part, the good content exists. It's earning nothing because your own old pages are standing in front of it.
The fix: This is a linking and cleanup job, not a rewrite. Days of work, not months.
You're advertising 200+ reviews at 5.0 stars. The real numbers are 233 at 4.9.
What it costs: You're under-claiming your volume by about 15 per cent and over-claiming your rating, which is a small but real accuracy problem in a trust badge shown on every page.
The fix: Feed the number live from your Google Business Profile so it says 4.9 from 233 and updates itself.
The maths
One fix, done for you
Who we've helped: We recently helped Daniel from Nexus Electrical Co, a Perth electrician, with his Meta ad content and website landing pages. Real result: 16 leads at $41.57 cost per lead in his first campaign month.
Before you go
How did you find this without talking to us?
Everything in this audit came from public data: your website, your Google listing, and public ad libraries. Nothing came from inside your business, and if anything here is wrong, tell us and we'll correct it.
Does this cost anything?
No. This audit is free, and there's no obligation to work with us afterwards either way.
What actually happens if I get in touch?
A quick, no-pressure chat about what we found and whether it's worth fixing. If it's not a fit, no hard feelings.
Hey, thanks for taking a look at the audit.
I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.
If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.
If any of this is worth a conversation, send me a message below and I'll give you a call.
Thanks,
Chris