Gen Y Electrical

Your whole website ranks for 9 keywords in Australia, and your traffic has fallen 80 per cent since April.

The goal

Most Perth electrical businesses your size sit between $30k and $100k a month. If the goal is holding $100k consistently rather than riding the season, this is about the gap between those two numbers.

What we found

1

Your whole website ranks for 9 keywords in Australia, and traffic has fallen 80 per cent since April

Ahrefs, checked 15 September 2026: total organic keyword footprint for the entire domain is 9 keywords. Traffic peaked at 207 visits a month in April 2026 and has fallen to 41 now. "electrician golden bay", "electrician baldivis", "electrician mandurah" and "electrician perth" don't rank in the top 100 at all.

What it costs: For a business with 233 reviews at 4.9 and twenty years on the tools, 9 keywords is close to invisible. You built real suburb pages and they're earning almost nothing.

The fix: Add a Locations menu item and a hub page linking your 13 real suburb pages, then redirect the 24 old duplicate ones sitting in front of them.

Search your own suburb right now →

2

You're paying for a Google ad with a typo, sending clicks to a page that doesn't exist

Google Ads Transparency Centre, checked 15 September 2026: one of your two live ads reads "Smoke Alarm Testing - 20 Years Experience - EI Charger Install." There is no such thing as an EI Charger. It should say EV Charger. There is no EV charger page on your site at all, /electrical-service/ev-charger-installation/ returns a 404. The only EV content anywhere is a blog post with real pricing, $1,200 to $3,500 installed, that the ad doesn't point to.

What it costs: Half your live Google advertising has a typo in the headline, sells a $1,200 to $3,500 job, and sends the click nowhere near a page that could close it.

The fix: Fix the typo, build a proper EV charger page from your existing blog post content, and point the ad at it.

See your own live ad →

3

You've written 13 genuinely excellent suburb pages, and nothing links to them

Checked 15 September 2026: your Baldivis, Golden Bay, Secret Harbour and Port Kennedy pages are 2,800 to 4,500 words each with real local detail, salt corrosion, three-phase work at the Business Park, acreage sheds. Properly researched. None of them are in your website's menu. Meanwhile 24 old, spun versions of the same suburbs are still live and still in your sitemap, competing against them.

What it costs: You've already done the hard part, the good content exists. It's earning nothing because your own old pages are standing in front of it.

The fix: This is a linking and cleanup job, not a rewrite. Days of work, not months.

See one of the good pages nobody can find →

4

You're advertising 200+ reviews at 5.0 stars. The real numbers are 233 at 4.9.

Checked 15 September 2026: your own site shows "5.0 - 200+ Google Reviews" hardcoded on every page. Third parties show 233 reviews at 4.9 stars.

What it costs: You're under-claiming your volume by about 15 per cent and over-claiming your rating, which is a small but real accuracy problem in a trust badge shown on every page.

The fix: Feed the number live from your Google Business Profile so it says 4.9 from 233 and updates itself.

See your real numbers on Google →

The maths

People searching "electrician rockingham", per month, you rank #11300
A general electrical job, low end price$250
If just 2 of those became booked jobs a month$500/mo

One fix, done for you

Navigation
Add "Locations", link all 13 real suburb pages from a hub
Google ad
Fix "EI Charger" typo, build the EV charger page, point the ad at it
Review widget
Pull live from Google: 4.9 stars from 233 reviews
Who we've helped: We recently helped Daniel from Nexus Electrical Co, a Perth electrician, with his Meta ad content and website landing pages. Real result: 16 leads at $41.57 cost per lead in his first campaign month.

Hey, thanks for taking a look at the audit.

I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.

If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.

If any of this is worth a conversation, send me a message below and I'll give you a call.

Thanks,
Chris